Yoplait makes a variety of low-fat, sugar-free and traditional yogurt products. These yogurt products satisfy many consumers’ needs because their refreshing taste and versatility give consumers many delicious snack options. As a result, Yoplait yogurt is one of the top selling brands of yogurt in over 50 countries!
One way that General Mills advertises Yoplait’s products in United States is by distributing coupons to consumers around the country through various advertising campaigns. Here is a shopper’s guide about Yoplait yogurt products and coupons that can help consumers find great deals on Yoplait products. The guide includes a brief history about how Yoplait developed its brand of yogurt products into one of the most popular yogurt brands in the world. The guide also includes information about Yoplait’s most popular products as well as information on how consumers can find coupons that can save them as much as 30% off the regular retail price of most Yoplait products.
The History of Yoplait
The Yoplait brand began its life in France in 1964 as a local co-op of 100,000 dairy farmers. This co-op featured some of the most renowned French dairy farmers who wanted to sell their yogurt and cheese products on a national scale. Two of the biggest of these co-ops, “Yola” and “Coplait”, merged in 1965 and began selling yogurt products called “Yoplait Yogurt” to supermarket chains in France.
By the end of the decade, the Yoplait co-op sold its first franchise to several Swiss investors who opened the first Yoplait factories in Switzerland and Scandinavia. This set the stage for worldwide distribution of Yoplait products in the 1970s and the 1980s.
In 1975, the General Mills Company purchased the rights to franchise Yoplait products in the United States. General Mills quickly worked with Yoplait to develop low-fat and sugar-free yogurt products that would appeal to the tastes of American consumers. This enabled General Mills to quickly establish market share in the United States.
General Mills quickly made Yoplait the number one selling brand of yogurt in the United States by the end of 1979 by featuring Yoplait products on such TV shows as the “Price is Right” and by issuing coupons in such magazines as Family Circle and Better Homes & Gardens . These coupons enabled consumers to try new sugar-free yogurt products and an improved line of fat-free yogurts. Consumers could have saved as much as 20% off the original price of these products and they paved the way for more extensive marketing campaigns in the 1980s and 1990s.
These days, General Mills continues to produce Yoplait products that are still the best selling yogurt products in the United States. These products include old-time classics and newer products that appeal to a new generation of health-conscious consumers. As a result, General Mills will continue to be a leader in producing high-quality convenience foods for many years to come.
Product Variations
General Mills produces many popular yogurt products under the Yoplait banner. Here are some of the most popular Yoplait yogurt products that General Mills produces for consumers:
Yoplait singles: These products feature over 25 different fruit combinations that appeal to many tastes. They are available in regular, sugar-free and fat-free combinations. Some of the most popular flavors include:
- Blueberry
- Strawberry
- Cherry Orchard
- Banana Crème Pie
Yoplait GoGurt products: These products appeal to younger consumers because they feature yogurt that is packaged in hand-held tubes that are perfect for lunches and field trips. Some of the most popular GoGurt flavors include:
- Berry Blue Blast
- Cotton Candy
- Strawberry-Kiwi Kick
Find Yoplait Yogurt Deals, Promotional Discounts & Coupon Codes
Yoplait distributes coupons for these products online and through various advertising campaigns. Here are some of the ways the General Mills distributes coupons for Yoplait products to consumers:
One way General Mills distributes coupons is through their online e-news letter. It’s located at Yoplait’s website located at http://www.yoplait.com/. This e-newsletter is free to use and it provides coupons for Yoplait’s products. Consumers who want to sign up for the newsletter should visit http://www.yoplait.com/ and provide a valid e-mail and home address. Consumers who have signed up for Yoplait’s e-newsletter have received coupons including one good for 40 cents off any five single containers of Yoplait yogurt. Other examples of coupons have included a coupon good for $1.00 off any package of GoGurt products.
Another way to find coupons online is to visit your local supermarket’s website. Many supermarkets around the country work with General Mills to distribute e-coupons online. Supermarkets distribute these coupons on the website that allows consumers to click and print whatever coupons they wish to use.
For example, Smith’s Food & Drug Stores is a regional supermarket chain in the Southwestern United States that distributes e-coupons for Yoplait yogurt and other General Mills products. Its coupon website is located at http://www.smithsfoodanddrug.com/. Patrons who sign up to use the company’s website using a valid e-mail address can receive coupons that are good for Yoplait products.
Some of the recent coupons found at this website have included a coupon good for 30 cents off any two individually sized yogurt products. Other coupons have included a coupon good for $1.50 off any package of GoGurt products.
Finally, don’t forget to check your local newspaper. General Mills frequently offers coupons for Yoplait products in the advertisements that are included in most Sunday newspapers. These coupons have included a coupon good for 40 cents off any three individually sized yogurt products. Others have included a coupon good for $1.50 off any package of any specially marked brands of GoGurt products. As a result, consumers who enjoy Yoplait products should also look in their Sunday newspapers for money saving coupons.
