Covergirl is an American cosmetics brand that was created in 1909 by the Noxzema Chemical Company in Maryland, which would later be referred to as Noxell. The name came from the idea that the models for the makeup would be girls that have been featured on the front of popular magazines. Many different famous women have been models for the cosmetic line since it was created.
One of the leading models that sported Covergirl looks was Jennifer O’Neill, who became a spokesperson for the cosmetics in 1962. She was sixteen at the time and was pictured in magazines and on television promoting the makeup. For thirty years she served as a spokesperson and helped Covergirl become the top-selling makeup brand in the country. Actress Cybill Shepherd also became a face for Covergirl in the late 1960’s, and was credited with giving the makeup a fresh, wholesome look. The line originally only featured six items, but took off and increased due to the popularity caused through the endorsement of Christie Brinkley in 1976. Other endorsers have included Faith Hill, Drew Barrymore, and Ellen DeGeneres. Covergirl was the first cosmetic line to feature African American models, with Lana Ogilvie being the first in 1992, followed by Tyra Banks and Queen Latifah, to name a few.
Proctor and Gamble acquired the line of products in 1989 and continued with success of the makeup in marketing and sales. Marc Pritchard is the creative mind behind the Covergirl slogan “Easy, Breezy, Beautiful, Cover Girl” that many associate with the makeup. With all of the famous faces endorsing the product, as well as Cover Girl’s sponsorship of the television show “America’s Next Top Model,” the cosmetic line is doing quite well. It still remains as one of the top selling makeup brands in the nation. The products can be found at drugstores, convenience stores, and supermarkets, and are sold at prices that the average person can afford. Products ranging from foundations, powders, eyeshadows, mascaras, eyeliners, blushes, nail polishes and more can be found in the Covergirl line.
Covergirl products can also be found online at their website www.covergirl.com and they can easily be ordered through the site as well. Coupons are available for Covergirl products, but are typically found through Proctor and Gamble. By going to the website there is a link under “Special Offers” that will take you to a printable coupon. It is also possible to go to the Proctor and Gamble site here to get coupons through their “Samples and Coupons” link. Proctor and Gamble also sends out inserts in local papers usually around once a month that will typically feature a coupon for a Covergirl product.
For over one hundred years, Covergirl has experienced success through making young and older women alike feel and look beautiful. Although the prices are already fairly reasonable, even bigger savings can be found through the use of coupons. Check your P & G insert in your local paper or go online to get your coupons for an “easy, breezy, beautiful Covergirl” look of your own.