Charmin’s History

Charmin bathroom tissue has been one of the most popular brands since its introduction. It has also been one of the most widely advertised brands, and many still remember the “Please don’t squeeze the Charmin” ads featuring Mr. Whipple. Charmin is a Procter & Gamble brand, and the company’s liberal promotional policy means that Charmin coupons are not difficult to find.

Procter & Gamble was founded in 1837 by a candle maker (William Procter) and a soap maker (James Gamble) in Cincinnati, where the company still has its headquarters. The wives of the two men were sisters, and from their relationship developed the idea to form a company.

The endeavor proved successful. By 1859, the company reached the one million dollar sales mark with fewer than one hundred employees. The Civil War brought contracts to furnish soap and candles for the Union army. Not only did this provide sales, it was also effective advertising. Soldiers who used the products recognized the name once the war ended, continuing to purchase the brand after returning home.

For a while, Procter & Gamble focused primarily on soap, and by 1890 was manufacturing more than two dozen different types. One of these was the Ivory brand, introduced during the 1880s and marketed as an economical but quality product. It phased out its candle operation as demand decreased due to electricity, and ceased making that product around 1920.

Diversification lead to the introduction of many now familiar brands. Crisco vegetable shortening was introduced in 1911. Tide first appeared in 1946, and the shampoo Prell was introduced in 1950. They produced the first fluoride toothpaste, Crest, in 1955 and the fabric softener, Downy, was introduced in 1960. It was not until 1957, when Procter & Gamble bought Charmin Paper Mills, that the company began marketing paper products. In addition to the Charmin brand, the company also makes Bounty paper towels and Pamper disposable diapers.

Procter & Gamble is largely responsible for the term “soap opera” which grew out of its sponsorship of numerous radio serials during the twenties and thirties. Over the same time frame, the research department was expanded, and the company became famous for their laboratories. They also were among the first corporations to conduct extensive consumer research.

In addition to developing new products, the company made several significant acquisitions. Some of these have brought them the brands Folgers Coffee, Old Spice, Noxema, Vicks, Max Factor, Olay, and Iams. Other brands owned by Procter & Gamble include Pringles, Duracell batteries, Gain laundry products, Dawn dishwashing detergent, Gillette shaving products, Braun electric shavers and personal grooming aids, Prilosec OTC, Puffs tissues, Oral-B dental care products, Secret deodorant, Pantene hair care products, and Wella hair care products.

The corporation is one of the largest in the nation, consistently ranking among the top five with such other notable companies as Microsoft, Exxon, and Walmart. It also has one of the largest advertising budgets among all corporations. In addition, Procter & Gamble has long been known as one of the most liberal providers of coupons and promotional offers. One offer currently available on their website is for a booklet with $100 worth of coupons that participants receive for purchasing $50 worth of Procter & Gamble products.

Find Charmin Toilet Paper Discounts, Promotional Deals & Coupon Codes

Procter & Gamble maintains a site specifically for Charmin Toilet Paper and makes coupons available there without the need to register. This site is In addition, the company has a site for all brands, including Charmin, where visitors register and then select the samples and coupons they wish to receive. The site also has articles and tips, and provides a newsletter as well. This site is The company also issues many coupons in local newspapers, primarily in the coupon booklet inserts on Sundays, and in many magazines. Sometimes manufacturer coupons can be combined with in store coupons & discounts at grocery stores for extra savings.