Jif Logo.All About Jif Peanut Butter
Creamy Jif peanut butter was first introduced in 1958. Early versions of the glass jar featured a yellow label with a kangaroo and the tagline, “Jif…it’s terr-r-riff!” Today’s consumers are more familiar with the red, blue and green label on clear plastic jars with red lids. Since 1981, Jif has been the number one peanut butter in the United States, taking the lead over competing products that had been around for decades longer, namely Skippy and Peter Pan. Jif’s market share has been over 30% since the 1990s, proving without a doubt that “Choosy moms choose Jif.” J.M. Smucker Company purchased the Jif Peanut Butter line from Procter & Gamble Company in 2001, bringing the most popular brand of peanut butter together with the most popular brand of jelly, Smucker’s.

Jif’s manufacturers listened to consumers who were searching for healthier versions of their favorite spread, bringing out reduced fat and lower sugar versions of the product. There are currently 10 varieties of Jif available, including Regular Creamy, Extra Crunchy, Natural, Reduced Fat Creamy, Reduced Fat Crunch, Simply Jif, Omega-3, Peanut Butter & Honey, and Jif To Go in both Regular and Reduced Fat Creamy. There’s a variety to suit every peanut butter lover’s needs.

Back-to-school is a big kick-off for Jif every year as parents all over the country resume packing lunches for their school-aged children. The product keeps well in a lunchbox without refrigeration, and kids love it! Consumers can sign up at the Jif.com website to receive the “Cooking with Jif Peanut Butter” newsletter via email, mobile phone or RSS feed. There is also a Recipe Section online that can be personalized with favorite recipes and a shopping list. Recent recipes include Buckeye Balls and Fluffy Peanut Butter Pie. Jif’s website has a section for contests and promotions with cool prizes available for the winners as well.

Although printable Jif coupons are rare, tearpads and hangtags are frequently available on the grocery store shelves, as well as regular coupons in the Red Plum insert in the Sunday newspapers. The values of these coupons are usually $.55/1 or $1/2. The most recent coupon available is for $1 off one Smucker’s fruit spread and one Jif Peanut Butter product. Although Jif is well-worth its full price, combine this coupon with the store sale price for an awesome deal on PB&J! Some consumers are also fortunate to have a grocery store that doubles coupons making it an extra special deal.