L’Oreal is an international retailer of fragrances, skin care products, hair care products, and cosmetics. The company’s headquarters are in Paris, France. Founded in 1909 by a young French chemist, L’Oreal is now the largest beauty company in the world, bringing in 17.47 billion Euros ($23.54 billion in USD) in revenue in 2009.
The History of L’Oreal
In 1907, French scientist Eugene Schueller, who was only 26 years old at the time, created a breakthrough formula for hair dye. He manufactured and sold the dye to hair stylists in France. In 1909, Schueller set up his own company called “Société Française de Teintures Inoffensives pour Cheveux,” which translates to “Safe Hair Dye Company of France” in English. Today, this company has come to be known as L’Oreal.
The company began to gain international recognition as early as 1920, used in places such as Austria, the Netherlands, the United States, the United Kingdom, and Brazil by women concerned with covering up gray hair. In 1925, Schueller launched an innovative product for lightening hair, making colored blond hair look more natural. In 1939, the Société des Teintures Inoffensives pour Cheveux officially became known as L’Oreal. A century later, the company’s headquarters is still located at 14 Rue Royale in Paris, France.
L’Oreal employs nearly 2,000 chemists in five research and development centers on three continents across the world. There are two research centers located in France, one in the United States, one in China, and one in Japan.
L’Oreal sells much more than just hair dye these days, including shampoo, conditioner, hair styling products, body lotions, skin creams, cosmetics, fragrances, cleansers, and personal care products for men and children.
The company’s slogan has undergone two updates since it was first introduced. It was changed from the initial “Because I’m worth it” to “Because you’re worth it,” then again to L’Oreal’s current slogan of “Because we’re worth it.” The latest change was intended to make consumers feel a stronger connection to the L’Oreal lifestyle.
L’Oreal Coupons and Special Offers
The only thing better than getting a L’Oreal product for a discounted price is getting it for free! Because L’Oreal is a manufacturer of beauty products, they often offer free samples in addition to coupons.
By visiting LorealParisUsa.com, L’Oreal’s official website, you will be able to find special offers in many different ways. L’Oreal’s website is unique in that it offers you so many special offers that you do not often need to look at other websites to find coupons. There are many printable coupons available on the website, such as $1 off any product. In addition, the website offers free samples of products such as strengthening shampoo and conditioner. You can also view coupons and special offers that will be available to you through your local newspaper. If you sign up and provide a telephone number, you will receive offers of special alerts by text message. You can also become a fan of L’Oreal’s official Facebook page for offer alerts and other beauty news. You can also enter sweepstakes contests for free vacations and free makeovers.